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By Susan Wloszczyna, USA TODAY HAMPTON, Va. — Filmmaker Richard Kelly prides himself on thinking so far outside the box that major chunks of the Internet are devoted to deconstructing his intentionally murky movies.

His desire to bewilder has earned him a certified cult classic (2001’s Donnie Darko) and an unmitigated flop (2007’s Southland Tales), but no direct hit.

MORE: Chills and Chex cereal mix on the ‘Box’ set PHOTOS: Get an exclusive look at what’s inside ‘The Box’

For his third big-screen feat, the 32-year-old USC film-school grad is not only thinking inside the box. He is actually structure The Box, full by his leading major studio (Warner Bros.) and an A-list star (Cameron Diaz) on board.

“God bless Cameron Diaz. The second she signed on, our lives changed in a great way,” Kelly says on location at NASA’s Langley Research Center. Wrapping up the film’s final week, he spent a long day shooting within a cavernous breath of air subterranean passage and atop a gantry, a 240-foot-high erector-set-style structure once used to train Apollo astronauts.

Unlike his previous efforts, the sci-fi-tinged thriller is a breeze to summarize. Its plot hook is inspired by a 1986 Twilight Zone episode that haunted Kelly as a kid: A couple (Diaz and James Marsden) open their door to find a box containing a button. If they push it, they will receive $1 million. The catch? Someone they don’t know will die.

Kelly settles back to reflect on what he calls his “in the first place grown-up film,” whose introductory date is yet to be determined.

“We made Donnie Darko when we were 25, so obviously that has an innocence about it,” he says of his unnerving academy fable made with producer pal Sean McKittrick. The political satire Southland Tales, on DVD March 18, “is spunk rock and rebellious. We love that about it.” Still, the film was barely in theaters, grossing only $273,420 on a nearly $18 million budget. “There is no place for small movies to catch fire,” he says. “We got with Warner Bros. as a means of survival.”

He is ready to go commercial. “With The Box, I room for expectation to make a more mainstream popcorn film.”

Of course, trifle is ever considerably that simple in a Richard Kelly film. Richard Matheson’s spring 1970 short story, Button, Button, is just a jumping-off point for the $30 a thousand thousand morality tale. Embellishments include ’70s kitsch, teleporting and the 1976 Viking mission to Mars.

“We don’t feel like we are watering ourselves down,” Kelly assures.

The man who delivers the title container? Masterfully creepy Frank Langella. “Richard is in a league of his own,” the veteran actor says. “He has sort of an extraterrestrial creature running around in his head. That is the kind of Steven Spielberg was like as a young boy.”

Namely, someone who knows how to push an audience’s buttons.

To report corrections and clarifications, contact Reader Editor Brent Jones. For publication consideration in the newspaper, forward comments to erudition@usatoday.com. Include name, phone number, city and state instead of verification.  Enlarge Warner Bros. Pictures

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